Haldiram is one of the biggest chain of traditional Indian Haldiram restaurants, sweets and maker of famous allo bhujia. In this blog post, we are going to talk about Haldiram Franchise in India. We will also discuss about the total cost involved in starting a Haldiram Franchise, ROI, Profit margins, etc

Beginning of Haldiram’s

Hailing from a Marwari family at Bikaner, Rajasthan, Ganga Bishan Agarwal laid down the esteemed foundations of Haldiram’s. Ganga Bishan Agarwal, also referred to as Haldiram Ji. 

Haldiram Ji, dreamt of establishing his empire since he was 11 years old. Haldiram transitioned into the professional realm by working odd jobs in his father’s bhujia shop. 

Bhujia was in heavy demand back then, which urged Haldiram to perfect the recipe for it. Every shop sold the same quality of bhujia with the same taste, with the only competition being on the money.

But this never satisfied Haldiram, he wanted to put out something unique in the market under his name. To attain this unique spot in the market, he experimented with different ingredients. After various attempts, he managed to come up with a sort of bhujia that was not known to anyone in the province.

He used gram flour instead of moth beans to make the bhujia crispier, and change the taste. He sold his bhujia at 5 paise per kg instead of 2 paise per kg, which made his bhujia seem premium in the eyes of the consumers. 

He also called his bhujia, ‘Dongar Dev’ which was the name of the Bikaner’s king. Haldiram’s Dongar Dev gained immense popularity amongst the masses, and its sale rocketed. 

The brand was furthered by Shiv Kishan Agarwal, the grandson of Haldiram ji. Despite the fame in Bikaner and Kolkata, their business struggled in Nagpur. Shiv surveyed and analyzed the entire market in Nagpur and concluded that the residents were not aware of a range of snacks and there was a gap in the sweets market. 

Shiv introduced Kaju Katli, one of his favorites to the market, which immediately became a favorite of many others. He managed to increase his sales by 400% in the next 3 years. 

The current chairman of Haldiram, Manohar Lal Agarwal furthered the venture, by commencing another outlet in Delhi’s Chandni Chowk.